Marketing and Leads in Latam
The chances of an individual signing up for a landing page database are many. That is why there is not just one type of lead, but several of them. Each one represents a different point in the buying cycle.
So you can find:
Subscriber: User who has visited your website and has left his email for you to send him more information. The subscriber is known as cold leads. They are the potential customers who are away from the purchase. They also define them as TOFU (“Top Of The Funnel” in Content Marketing and the “discovery” stage in the Buyer Journey of Inbound Marketing).